ART-R

Pioneer Corporation is one of the world's leading manufacturers of electronic and audio / video components for home, car, commercial and industrial enterprises, primarily in the two main multimedia technologies - digital versatile disk (DVD) and plasma display panels (PDP). Founded in 1938 as a manufacturer of audio equipment company with headquarters in Tokyo (Japan), Pioneer has over 31,000 employees worldwide. Its shares are traded on the New York Stock Exchange (ticker symbol: PIO), on the Euronext stock exchange in Amsterdam, the Tokyo Stock Exchange, as well as on a stock exchange in Osaka.

The company specializes in creating the most technologically advanced products that define the future of the electronics market. Its advanced design received repeated recognition of the electronic industry. Among them, first of all, it should be noted CD LD (1979), a car navigation system, GPS (1990), DVD / LD / CD-compatible player (1996) and plasma display technologies (1997). In addition, Pioneer became the world's first manufacturer of electronic equipment, has opened the mass production of DVD-recorders and DVD-Audio-Players.

After the onset of digital music players in 1994, Pioneer is setting the pace of technological change in the production of DJ equipment, and becomes the standard by which others are evaluated. By constantly updated and be responsive to market demands.

Revolutionary player from Pioneer - CDJ-1000 CD and its world-renowned technology Vinyl Emulation (imitation vinyl) is doing everything the same as the vinyl deck while incredibly powerful digital features raise PRO DJ to the level of creativity, where they have not previously had no experience. Built on this success, the new CDJ - 800 now brings the rotary technology to the masses and widens the scope of self-expression with its completely unique characteristics.

On the mixing market, 4-channel Pioneer DJM-600-S - was the best choice for serious professionals, but at the same time, other mixers in the field bring a stunning effect and sound quality within reach of everyone. All DJs also need a couple of serious headphones, and Pioneer creates cool looking with incredible surround HDJ-1000.

These great features make the Pioneer the most prestigious brands in the business. Modern technology, reliable components, super features and great design - are now signs of a good quality range Pioneer, and they are approved by the best DJs in the world.

Pioneer has worked closely with the production and loudest names in order to develop and extend the series. This assures that the home DJs, mobile DJs and club professionals benefit from this experience and have the opportunity to play the best possible mixes and combinations.

Pioneer as well as always, actively participates in global merger DJ. Forging links with international celebrities, the company will maintain a level that matches the rest of the market.

In August 1998, at the 60 th year of its existence, Pioneer announced a new global business development strategy and promote the corporate brand, under which, inter alia, declared by the desire to increase by March 2003, turnover of the company's capital more than doubled : from 5.07 billion to 10.31 billion euros (1 euro = 116.35 yen).

Pioneer characterizes the set of elements of its business strategy and a declaration of intent as a "Sound. Vision. Soul". The word "Sound" (meaning "sound, the sound") refers to the origin of Pioneer, founded the company - an innovator in designing and manufacturing audio equipment, but also "Sound" is perceived (in the sense of "healthy, strong) as an indication that Pioneer is a healthy, standing firmly on his feet a business venture, successfully introduced into the consciousness of the consumer positive perceptions about your brand. The word "Vision" (meaning "sight, vision, visual perception") indicates the product categories that have decisive importance for the Pioneer: DVD-equipment, plasma displays and organic electroluminescent (OEL) displays, as well (meaning "dream; ( imaginary) image, picture, presentation) for the future legacy of the company. The word "Soul" ("soul") reflects the unique company's commitment to raise the entertainment world to higher levels of perception.

European Office Pioneer

Company Pioneer Europe NV, established in 1970, initially had its headquarters in Melsele (Belgium) and Department of Multimedia and Investor Relations in Stoke Poges (UK).

Since then, Europe has been steadily growing demand for audiovisual products Pioneer, which led to the discovery of new European business units, including offices in the UK, Germany and Denmark (1978), Italy (1980), the Benelux countries (1981), Spain ( 1986), Norway (1990), France (1993) and Sweden (1994). In 1994, for promotion of products on the Russian market was opened in Moscow. Thanks to an extensive network of exclusive distributors, Pioneer operates in other European countries, including in Eastern Europe.

Pioneer Industrial area in Europe include production plants for car stereos (Belgium and Portugal) and the manufacturing plants of domestic plasma TV, AV-processors and DVD-players (UK).

To constantly be in line with the rapidly changing trends of the European market, Pioneer has expanded its local research and development, opening in 1991 in Belgium, the Research and Development Center Pioneer. The Centre is engaged in research projects in areas such as DAB (digital audio broadcasting), DRM (digital broadcasting worldwide), TPEG (Expert Group on Transport Protocol), integrated data processing and transmission, and car navigation systems, as well as joint development of integrated hardware with local car manufacturers.